Updated: Feb 15
For my next interview I have spoken to Molly Robbins! Famous for her realistic animal cakes, Molly showcases some of these techniques on Channel 4’s Extreme Cake Makers.
Molly was absolutely lovely to speak to and revealed some of her best tricks for sculpted cakes, what she enjoys most and how to really build your social media accounts.
I hope you enjoy this interview as much as I did!
What age were you when you first started cake decorating, and how did you gain an interest in it?
I started when I was about 19, at uni and wanting to make a bit of pocket money! I was always quite arty and so it was a fun way to channel that.
What is your favourite thing about cake decorating?
Definitely making sculpted cakes! I love detailing and airbrushing to make something look super realistic or cute
What techniques do you specialise in?
I would say animal cakes is what I am the most known for - but also realistic food and cakes for children.
Are there any techniques that you really struggle with, and try to avoid when making a cake?
Piping, sugar flowers and sharp edges. Not my style but I avoid like the plague.
Besides from cakes, what other hobbies do you have?
I was trained in art and special effects so I still like to delve into that when I have a free minute, I love animals and have a cat (Annie) and a dog (Reggie) so we spend a lot of time with those whenever I have a free minute.
You also teach students, what is your favourite part when teaching students?
I love teaching because it gets you out your own zone and into a more social situation. We have such a laugh on classes and you feel like you leave with new friends as well as skills.
Do you have any classes coming up, if so, who are they suitable for?
I teach throughout the year at the Renshaw Academy in Liverpool, and hope to book in some more classes. They’re usually beginner friendly to intermediate. Nothing is too advanced- If I can do it then you can too!
You are one of the Cake Decorators featured on Channel 4’s Extreme Cake Makers, what is filming for a TV show like?
It was strange to begin with , as I was worried how everything would look before I saw the show. After seeing it I don’t worry so much as I know they edit it to make us and our cakes look as good as possible. If something goes wrong I let them film it Cos that’s real life!
When starting out, how did you initially grow your customer/fan base?
It’s such a boring answer but I just kept going. I think I’ve made over 3.5 thousand cakes over the past 7 years and I kept posting pics and interacting and it grew very organically. A lot of my cakes go to repeat customers. It’s nice to do a couples engagement cake, then wedding, then christening, birthdays, all for the same family. That’s a real compliment to have customers returning year on year.
You have over 28k followers on Instagram, how do you best engage with your followers?
I try and answer as much as I can, Instagram is a great platform for photos and videos so I make sure I post regularly. I answer some direct messages but only cake related ones. I think people like to see real life posts (usually my cat) as well as just cakes.
Is there anything you would like to learn next?
There’s a technique that uses edible flexible fabric I’d like to try. I’m leaving sugar flowers to the experts.
Is there any advice you have for cake decorators similar to myself?
Keep making cakes, keep sketching and creating. Try and go on classes if you can or subscribe to an online tutorial site, they are brilliant ways to learn.
Lastly, is there anything else you would like to say?
I am currently designing and manufacturing a product which I hope will revolutionise sculpted cakes. I can’t reveal anything yet but follow @mollys_creature_creator for updates!
I would like to say a huge ‘thankyou’ to Molly, for taking the time to complete this for me. The support that she and other cake decorators give me, inspires me to keep creating.
I‘d love to hear any comments you guys have! Would you like me to interview someone in particular? Let me know!
Talk later ✌️
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